The importance of emotional intelligence in entrepreneurship


In today's business world, entrepreneurship is not just a matter of technical knowledge and strategic planning, but also of emotional intelligence. This often overlooked component can make the difference between success and failure. In this article, we will explore the importance of emotional intelligence in entrepreneurship and how it can help drive entrepreneurial excellence and sustainable growth. Translated with (free version)

What is emotional intelligence?

Emotional intelligence refers to the ability to recognize, understand, control and deal effectively with emotions - both in oneself and in others. It includes components such as self-awareness, self-regulation, social skills, empathy and interpersonal relationships.

The role of emotional intelligence in entrepreneurship:

  1. Leadership competence: An effective entrepreneur must be able to motivate, inspire and lead their team. Emotional intelligence helps to create a positive working environment and empower employees to reach their full potential.
  2. Decision-making: Entrepreneurs often have to make quick and complex decisions under pressure. Emotional intelligence makes it possible to control emotions such as fear and uncertainty, make rational decisions and consider the long-term effects.
  3. Customer relations: Successful companies build strong customer relationships. Emotional intelligence makes it possible to better understand and respond to the needs, wishes and emotions of customers, which leads to greater customer satisfaction and customer loyalty.
  4. Conflict management: Conflicts are unavoidable, but how they are resolved can have a major impact on the company. Emotional intelligence helps to recognize conflicts, de-escalate them and find constructive solutions that are acceptable to all parties involved.

Develop emotional intelligence:

  1. Self-reflection: Take time to reflect on your own emotions, reactions and behavior. Identify your strengths and weaknesses and work on developing yourself further.
  2. Develop empathy: Put yourself in other people's shoes and try to see the world from their perspective. This will help you to build better interpersonal relationships and resolve conflicts.
  3. Improve communication: Learn to communicate effectively, both verbally and non-verbally. Listen actively, be clear and precise in your communication and pay attention to the body language of others.


Emotional intelligence is a crucial factor for success in entrepreneurship. By developing these skills, entrepreneurs can not only be better leaders, but also make better decisions, build strong customer relationships and resolve conflicts effectively. Therefore, invest in developing your emotional intelligence to lead your business on the path to sustainable growth and excellence.

This article was written exclusively for the Drescher Rares business blog to provide you with groundbreaking perspectives on entrepreneurial excellence and sustainable growth.